There’s a wonderful word that works wonders when dealing with belligerent merchants who have failed to deliver. It’s a filthy, horrible word that is highly offensive, typically results in serious professional ramifications and will have multiple parties cursing your name in response.
That word is the following:
In every case where some company has refused to acknowledge issues they have caused, the mere utterance of this word results in near-immediate escalation and demonstration of empathy in most cases, or flat out offers of a full refund otherwise.
To understand why this is the case, there are a few facts that most cardholders aren’t aware of that need to be understood:
- Chargebacks are expensive for card issuers to handle – the process is still quite labour intensive and long-running
- Chargebacks are expensive for merchant banks to handle – the process is tedious and has high administrative overhead
- Chargebacks are extremely expensive for most merchants – the fees levied against merchants are very high (greater than $25 / chargeback in many cases) and result in transaction fees being “reviewed”.
For this reason, think long and hard before using something other than a Scheme Card (Visa/MasterCard/American Express/Discover/JCB/Diners Club) to pay for anything.
The first time I used this word, hilarity ensued….